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IBTM World 2018: a great edition

Numbers and protagonists of this global event for the industry of meetings, incentives, conferences and events

IBTM World 2018_1


Exhibitors from 150 countries attended (including some major names taking stands for the first time); 54 per cent of Hosted Buyers were participating in the programme for the first time this year - up 20 per cent on 2017; 50 per cent of Hosted Buyers were completely new to the IBTM portfolio: it’s an increase of 16 per cent year-on-year. IBTM World 2018 closed having broken records both, with for the number of pre-scheduled meetings and across its Hosted Buyer programme.


Commenting on her experience at this year’s event, Nelly Mukazayire, Chief Executive Officer of Rwanda Convention Bureau, said: «IBTM World has been really successful. This is our fourth year here; we started four years ago with a booth of 9sqm and with two partners, but now we have 56sqm, with 10 partners. This year we’ve had brilliant meetings and appointments and have got several tangible leads for meetings, incentives, conventions and events in Rwanda».

Kyle Gittens, Business Development Officer of Barbados Tourism Marketing Inc., said: «This is our first year at IBTM World and it has been an amazing success so far. We’ve had a series of great meetings over the last three days and some really good leads, so we’re looking forward to the business that is going to come as a result of IBTM World. I definitely recommend taking part in 2019».

Igor Kovacevic, CEO at Serbia Convention Bureau, said: «The first two days were extremely busy with a lot of great meetings and confirmations. I really like the on-line diary system and the opportunity to plan and target to whom you want to meet, which allowed us to have a very focused approach».

Hosted Buyers were equally positive: Grace Ng, Executive Director of Powell Consultants, said: «IBTM World is a one stop shop – the place to do business with a great mix of exhibitors from across the globe. I can do here in three days what would usually take me three months».

David Thompson, Exhibition Director of IBTM World said: «We set the bar high ahead of this year’s event, breaking our previous record for pre-matched appointments, so it was extremely exciting to hear first-hand how happy our customers are with the quality, as well as the volume of the meetings they have had. Having joined IBTM just eight weeks ago, it was fantastic to feel such palpable excitement in the room and to hear so many positive stories as a direct result of the fantastic business opportunities created here at IBTM World».

And what about the future? IBTM World 2019 takes places from 19 – 21 November 2019 at Fira Gran Via in Barcelona! 


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